Photo by Gabe Fonseca

Photo by Gabe Fonseca

FOUNDER: ERICK CASTRO

Erick Castro initially built his cocktail empire at San Francisco's Rickhouse and Bourbon & Branch by searching for obscure recipes, methods and ingredients that originated prior to Prohibition. The bartending behemoth has created unique beverage programs that have earned a place on some of the nation’s most coveted lists, including Esquire's Best Bars in America, Food & Wine’s “World’s Top Bars” and countless nominations at the prestigious Tales of the Cocktail Spirited Awards in New Orleans, and was recognized by the StarChefs organization as “Rising Star Mixologist” in 2010.  In 2013, Castro partnered up with Southern California's hospitality collective, CH Projects, to launch Polite Provisions –which quickly received accolades such as Imbibe magazine’s Cocktail Bar of the Year 2014 and Food & Wine magazine’s Best New Bars. In 2014, he teamed up with the team behind Cocktail Kingdom to create Boilermaker in New York City, where it quickly earned a reputation as an East Village hangout with incredible cocktails. The bar has since been featured in periodicals such as the Wall Street Journal and Wine Enthusiast, and was recently chosen by New York magazine as Best Serious Cocktails in New York City. Also in 2014, Castro, co-created Follow The Liter, an irreverent series of cocktail tutorials, produced and co-hosted by the crew at KindaFunny.com.  The series was well received by viewers and there are currently more episodes in the works. 

Photo by Gabe Fonseca

Photo by Gabe Fonseca

MARKETING: ELLIOTT MIZUKI

Elliott Mizuki worked in the hospitality field for nearly a decade before leaving to pursue a career in marketing. After a stretch of consulting for businesses in the food and drink industry  where he emphasized best marketing practices and custom marketing strategies  he left to pursue his true passion: craft cocktails. In the spring of 2013, he began working with Erick Castro at Polite Provisions, where he currently bartends and coordinates it’s social media. Polite Provisions is an internationally recognized bar which won a Tales of the Cocktail Spirited Award in 2014 for America's Best High Volume Cocktail Bar. In 2015, Mizuki was accepted into the prestigious Cocktail Apprentice Program in New Orleans. Every year hundreds of bartenders from around the globe apply for this exclusive program that takes place during the world’s premier cocktail convention. Mizuki continues works with Espolon Tequila as the local brand advocate, organizing, and executing local events for the brand.